Rap music has a reputation for being misogynistic, but surprisingly little research has systematically investigated this dimension of the music. A recent study by Ronald Weitzer and Charis E. Kubrin of the George Washington University assesses the portrayal of women in a representative sample of 403 rap songs. Content analysis identified five gender-related themes in this body of music—themes that contain messages regarding ‘‘essential’’ male and female characteristics and that espouse a set of conduct norms for men and women. Their analysis situates rap music within the context of larger cultural and music industry norms and the local, neighborhood conditions that inspired this music in the first place.
Several rappers refer to women as "bitches" and "hoes" in their songs as a way to show hegemonic masculinity. Drake's song "The Motto" is a perfect illustration of this. Even though the songs start off with a message from Drake's mother, all the rappers in the song all speak about the money they have and their lyrics show how masculine they are. The portrayal of women is the same by all the rappers and by calling them "bitches" and "hoes" and speaking about their money, cars and "bling" they show signs of hegemonic masculinity.
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